Saturday, August 9, 2014

A poor example of humanizing the Internet

Sometimes, brands think they're being innovative by adding live chat features to their website. I was naive enough to give in and try one out on Citibank.com after some confusion while paying a bill. 

Below is my "conversation" with Alec. I rate it a 2 out of 10 (some brownie points for minor innovation), particularly because of feeling condescended by the last message. Oh well, it was worth a shot!

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