Snapchat is the fastest way to share a moment.
In a file on Snapchat's website geared toward parents, the website elaborates on this, and writes:
"Snapchat creates a place to be funny, honest or however else
you might feel when you take and share a snap with family
and friends. It’s sharing that lives in the moment, and stays in
the moment."
For having a 23-year-old CEO that rejected a $3 billion buyout from Facebook, I think they're doing things pretty smart. Positioning themselves as 'momentary' is a unique selling point against sending a photo from any time via a text message, and the tagline is memorable. As one of the app's users, and a photo-texter as well, I find myself sharing comical tidbits or quick moments out with others with the rest of my friends and family members on the app.
Way to go on doing your research, Snapchat!
For having a 23-year-old CEO that rejected a $3 billion buyout from Facebook, I think they're doing things pretty smart. Positioning themselves as 'momentary' is a unique selling point against sending a photo from any time via a text message, and the tagline is memorable. As one of the app's users, and a photo-texter as well, I find myself sharing comical tidbits or quick moments out with others with the rest of my friends and family members on the app.
Way to go on doing your research, Snapchat!
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