Life is what happens to you while you’re busy making other plans: Volkswagen advertisement

Monday, September 19, 2011

Volkswagen advertisement

In my Strategic Writing course today, we were learning about television advertising and how contrary to popular belief, TV is still on top. Social media presence and fast forwarding does not override the significance of a classic TV commercial.

The most important aspect to keep the audience intrigued is to tell a story. My professor showed the following video, Volkswagen's "Big Day" advertisement, as the epitome of a commercial that tells a story. Watch it yourself and feel the suspense!

Volkswagen's "Big Day" advertisement

1 comment:

UnknownDecember 27, 2011 at 3:44 PM
So he was able to make it on time. Hehe! Car T.V. commercials can have a big impact on those watching them. These can actually persuade them to buy the car featured in the commercial.

Angelica Emmanuel
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"The best way to find yourself is to lose yourself in the service of others." -Ghandi

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“Against the assault of laughter nothing can stand." -Mark Twain

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“If you want something done, ask a busy person.” –Lucille Ball

“Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you had everything to do, and you’ve done it.” –Margaret Thatcher

"A goal without a plan is just a wish."

“Life is 10 percent what happens to you and 90 percent how you react to it.”

“Think only of the past as its remembrance gives you pleasure.” -Jane Austen

"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." -John Quincy Adams

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“Indifference and neglect often do much more damage than outright dislike.” -Albus Dumbledore

"Continuous improvement is better than delayed perfection." -Mark Twain

“Life is what happens to you while you’re busy making other plans.” –John Lennon

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"Every experience, pleasant or unpleasant, is a lesson in disguise." -Carl Jung