Esri is a geographic information systems company with mapping software that visualizes data, and this is a perfect example of a user-friendly interface providing interesting and worthwhile information.
This site shows each zip code's "Tapestry segment" (a type of segmentation), income, age and population density.
Check out some of my quick findings!
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| The top segment for where I work downtown, which I checked just to understand who actually owns property there. |
In the 60601 Loop / River North area, the median age was 33.1 with a median income of $104K.
This differs from Northbrook (60062), whose zip code search shows an average of $107K household income, but an average age of 49.2. Eighteen percent are "exurbanites," married couples who are empty nesters, just like the Artemas parents!
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| The top segment for Lakeview, sounds pretty accurate! |
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| My current neighborhood |
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| The top segment at Mizzou is "Dorms to Diplomas." |
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