Tuesday, January 15, 2013

Want instant gratification? Upload Facebook photos

We live in a world where we seek affirmation. As verbal compliments become rare and less genuine, and optimism, positivity and "thank yous" are at a low, the internet becomes the place we look for to seek this instant gratification.

There is no better way to get this immediate reassurance that what you are doing is cool than by posting photos on Facebook. As the unofficial designated photographer of my friends and family, I've dissected the art & science of uploading Facebook photos and found the following:

1. It's all about the time of day. 
Although it might be easy for you to upload Facebook pictures a time that's convenient to you (ex: 1 a.m. instead of studying for your test the next day), if you really want gratification, post them at a time when everyone is online. I quickly figured this out when I was posting my Argentina photos as I studied abroad. Your photos, if cool enough, can disrupt someone's daily routine by being so good-looking that they make someone want to click on them in your news feed or on the ticker bar. Plus, your pictures will naturally show up on news feeds right after being uploaded so posting them at a time when everyone's signed on puts your pictures right in their face. Some of these "prime times" are Sunday evenings during the school year, and weekday evenings around 8 p.m. If you're in the work force and your friends work on computers daily, that time can shift to an 11 a.m. break from work. Plan accordingly!

2. If you post pictures too much, no one will like them. Or, "Like" them. 
If you are posting often, it's too regular for everyone to see your posts and they no longer become exciting. Same thing with statuses in this category--when you post a lot, people start to not care because you're a source of information overload. But if you only post photos and statuses when something awesome is happening, everyone from hiding seems to "like" what you're doing. Your high school math teacher, mom's best friend and that kid who sat next to you in an elective class freshman year. So space out your uploads!

3. Tag people and places.
While a main function of tagging is to share these posts with the friends who want them, tagging also is a way to target your post to get to the audience you want. Even if it takes time to tag the big group photo from dinner, each of their friends are going to see the picture. If you tag a location, others see where you are and look at the rest of the album for interest in that regard. In addition to over-informing, tagging definitely calls more attention to your album.

Following these simple tips will not only get you a temporary self-confidence boost, but also provide reassurance when posting your photos. Enjoy!

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